As a freelancer for ResponsibleMan, a dynamic startup in the vitamin industry, I’ve had the opportunity to collaborate closely with the founders and the marketing team to enhance their brand presence. My role has involved creating engaging email campaigns and designing onsite assets that resonate with their target audience. By leveraging my skills in digital marketing, I’ve contributed to the growth of this innovative company, helping to communicate their mission of promoting health and wellness in a fresh and impactful way.
RESPONSIBLEMAN
ONLINE/OFFLINE CAMPAIGNS
CAMPAIGN DEVELOPMENT
PRODUCT PAGE MATERIALS
ONSITE MATERIALS
PRODUCT DEVELOPMENT
PRODUCT IMAGES
MOCKUPS | 3D RENDERING
PRODUCT PAGE DEVELOPMENT
As Lead Designer for Promotional Campaigns, I directed all aspects of our marketing efforts, from designing onsite materials to crafting social advertisements. I managed the workflow using Figma for design, Klaviyo for asset uploads, and Dropbox for archiving, ensuring seamless collaboration with the marketing team for approvals. My focus was on delivering impactful campaigns that effectively engaged our audience. In addition to promotional work, I enhanced our environmental design by ensuring consistent branding throughout our headquarters and production floor. This included creating print materials for the office and designing a "Swag Shop" for Legacybox employees. My proficiency in software like Figma, Photoshop, and InDesign allowed me to execute various projects, including updating brand welcome guides and creating promotional materials. Through these efforts, I aimed to strengthen our brand identity and foster a cohesive work environment.
LEGACYBOX
ONLINE/OFFLINE CAMPAIGNS
CAMPAIGN DEVELOPMENT
PRODUCT PAGE MATERIALS
SOCIAL ADVERTISEMENTS
ONSITE MATERIALS
PRODUCT DEVELOPMENT
PRODUCT IMAGES
MOCKUPS | 3D RENDERING
BRAND IDENTITY
CREATED “SWAG SHOP” EMPLOYEE MERCH
REVISING BRAND & WEBSITE
PRESENTATIONS | PROPOSALS
In my role with Legacybox, I also worked on two other brands within the company called Southtree, and KodakDigitizing. I played a pivotal role in producing and designing promotional campaigns, often starting from scratch. My responsibilities included creating and editing mockups for website assets and partner materials, as well as managing updates to our welcome guides. I also contributed to the development of engaging social content and onsite materials. Through my efforts, I ensured that all brands maintained high-quality marketing and visual assets that aligned seamlessly with our objectives.
OTHER BRANDS
ONLINE/OFFLINE CAMPAIGNS
CAMPAIGN DEVELOPMENT
PRODUCT PAGE MATERIALS
SOCIAL ADVERTISEMENTS
ONSITE MATERIALS
REVISING BRAND & WEBSITE
PRODUCT DEVELOPMENT
PRODUCT IMAGES
MOCKUPS | 3D RENDERING
BRAND IDENTITY
DESIGNED EMPLOYEE MERCH
PRESENTATIONS | PROPOSALS
Since starting my design studies in 2017, I have engaged in a variety of projects that reflect my diverse skills and interests. My coursework has included brand identity, typography, color theory, and campaign work, allowing me to explore the fundamentals of visual identity. I have also honed my presentation skills through projects involving mood boards and design pitches. Beyond traditional design, I’ve expanded my artistic repertoire with extra art classes in oil painting, ceramics, videography, film developing, and drawing. These experiences have enriched my creative perspective and equipped me with a well-rounded skill set for my freelance projects.
#FUN PROJECTS | MORE
FREELANCER + BUSINESS OWNER
STARTED VANNA VISUALS LLC. IN 2024
FREELANCE DESIGNING SINCE 2020
CONTINUED EDUCATION
TRAVELED & STUDIED ART HISTORY ABROAD | EUROPE
STARTED MASTERS PROGRAM AT SAVANNAH COLLEGE OF ART & DESIGN | CREATIVE BUSINESS LEADERSHIP